Educational Copywriting (Not Instructional Content)

Educational content writing, or instructional content writing, most often involves creating informative and instructive materials such as how-to guides, educational videos, or even entire courses. However, my work can sometimes be more focused on educational copywriting, which would include developing marketing campaigns, website content, brochures, and course descriptions. No matter…

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T-Shirt Profit Margins #2

T-Shirt Profit Experiments
I don’t just write about content. I test ideas in the wild. In this project, I explored three different ways to sell T-shirts for profit: buying in bulk, DIY design and printing, and using print-on-demand platforms. The goal? Break down the actual costs, see what kind of margins are possible, and tell the truth about what it really takes to make a side hustle profitable.
With clear math, practical strategy, and a touch of humor, this piece walks readers through shipping, design licenses, ad spend, and yes, even the psychology behind pricing a plain white tee.

📈 Real numbers.
📦 Real shipping fees.
💬 Real talk.

Check it out and if you need help making your product or idea easier to understand (and more fun to read about), I’m your person.

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Versatile Writing: Car Horns

This article illustrates the author’s proficiency in researching and articulating technical subjects engagingly. Blending acoustic science with cultural insights, it exemplifies versatility in writing style and effective audience engagement. The piece emphasizes skills in long-form content creation, synthesis of information from diverse sources, and maintaining an informal yet informative tone.

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Basic Troubleshooting for Front Line Customer Service Agents #2

This project aims to improve the troubleshooting skills of front-line customer service agents through an instructional design approach utilizing Articulate Rise. Key learning objectives include understanding the troubleshooting process, practicing essential skills, isolating issues, minimizing user effort, and identifying knowledge resources for effective problem resolution.

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Online Learning Projects

The content outlines various eLearning projects aimed at enhancing training for different user groups. Projects include video guides for make-ready services, basic math skills with calculators, company policies on cash safeguarding, and health insurance card interpretation. Each project focuses on improving user engagement and understanding through effective instructional design.

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eLearning Development Projects

eLearning development turnkey makeready customer education
  • Project Overview: Enhancing customer and vendor software application training for a leading make-ready firm catering to multifamily properties.
  • Objective: Boost customer video training completion rate aimed at property managers and maintenance workers. The goal was to facilitate the download and efficient use of the client’s app for inspection submissions.
  • Approach: Collaborated with the client to refine the initial and follow-up customer communications and leveraged instructional design principles to revamp the video training content.
  • Outcome: By enhancing the training presentation and streamlining communications, we ensured that new customers gained a clear understanding of the app’s benefits and functionalities right from their onboarding emails. This strategy aimed to improve engagement and promote seamless app adoption among property managers and maintenance workers.
  • Role: Educational Consultant, eLearning Developer
  • Authoring Tools: Articulate Rise, Adobe Creative
basic troubleshooting skills course header
  • Project: Basic Troubleshooting for Front Line Customer Service Agents
  • Role: eLearning Developer, Instructional Designer
  • Tools: Articulate Rise
  • Learning Objectives: Describe each step of the basic troubleshooting process. Name one key troubleshooting skill and put it into practice. Discuss three possible ways to isolate an issue. Identify four things to reduce user effort during troubleshooting. Identify available knowledge resources.
  • Project Overview: For this project, the client wanted to identify learners who may need additional help with basic math skills, including using a calculator. The introduction considers the user experience, and learners have the option to skip this section based on their self-reported skill level.  
  • Role: eLearning Developer, Instructional Designer
  • Authoring Tools: Articulate Storyline, Articulate Rise
  • Learning Objectives: Locate buttons on a calculator to perform basic math operations, including addition, subtraction, multiplication, and division.
eLearning safeguarding cash
  • Project: Safeguarding Cash Substitutes: The Essential Role of Company Policy | Rise 360 (articulate.com) (Subscription to Articulate expired. If you’d like to view this project, please reach out to me)
  • Role: eLearning Developer, Instructional Designer
  • Tools: Microsoft PowerPoint, Articulate Storyline.
  • Learning Objectives: Describe the Safeguarding Cash Substitutes policy. Explain the purpose of the Safeguarding Cash Substitutes policy. List the advantages of following the Safeguarding Cash Substitutes policy for oneself and other stakeholders.
eLearning development how to read health insurance card
  • Project: How to Read a Health Insurance Card | Rise 360 (articulate.com) (Subscription to Articulate expired. If you’d like to view this project, please reach out to me)
  • Project Overview: This project was designed to provide an overview of the important information on a health insurance card, enabling entry-level front office staff in medical offices to verify patient health insurance. 
  • Role: eLearning Developer, Instructional Designer
  • Authoring Tool: Articulate Rise
  • Learning Objectives: Define Health insurance. Describe the relationship between the payer, the plan, and the benefits. Identify the following information on a health insurance card:
    • Copay information 
    • Member ID
    • Help Line and other useful phone numbers, 
    • Plan type
    • Group number
    • Plan codes